Represent X Guns N' Roses

REPRESENT X GUNS N ROSES

Launch date: 16.07.25

Limited Capsule Collection celebrating the 2025 UK Tour

Introducing a limited 7-piece capsule collection in
collaboration with legendary rock icons Guns N’ Roses. The collaboration launches in celebration of Guns N’ Roses 2025 European tour - with headline UK shows this June.

Merging Represent’s signature style with the band’s iconic visual identity, the collection includes oversized graphic tees, an embellished hoodie, and a light vintage denim set. Each piece is imbued with Guns N’ Roses motifs from the Appetite for Destruction cross to the bullet logo — delivering a
modern homage to rock history through considered design.

The standout piece, a heavyweight tour hoodie, features intricate back embellishment and distressed detailing, capturing the spirit of Guns N’ Roses’ raw energy and stage presence.

"Guns N’ Roses x Represent is really the pinnacle of brand and band collaborations. It’s been a very long journey to get to this monumental moment, where we’ve been able to really work into the band's
design language with our luxury aesthetics and vintage washing and distressing to curate this collection.

We’re so deeply ingrained in rock music from a personal appreciation and a brand aesthetic, this marks our 5th rock collaboration, and each time we’re able to adjust and refine to create such a unique feeling of vintage luxury.
"

George Heaton, Co-Founder & Creative Director