Launching 13.05.2026
The Campaign:
Represent x Belstaff part II collection, shot on the seven miles of flat Welsh shoreline that hosted land speed record attempts in the 1920s.
British seaside culture and the raw energy of off-road motocross. That's the language the campaign was shot in. Wet sand, salt air, beat up bikes, and the kind of overcast Welsh sky that makes black leather look blacker.
Nothing about the shoot has been polished. No studio, no perfect light. The collection sits in the same conditions the race gear it draws from would have lived in. Documentary, not editorial. The clothes were built to be in this weather, not photographed away from it.
Heritage and pace, freedom and function. Both Represent and Belstaff sit at that intersection, just from different angles.
The Collaboration:
This drop builds on our first collaboration that dropped a year ago. Same pull toward archive material, sharper execution, more specific references from time spent in Belstaff's archive, bringing a homage to race suits and jackets from the late 80s and early 90s.
"Archive exploration is a real passion for me and Mike. With Belstaff's heritage linked to our love of motorsport, we looked at the first collection as the foundation of how the two brands fuse. This one builds on the archival exploration, working to retain Belstaff's identity, story and quality whilst bringing the Represent aesthetic in."
- George Heaton, Represent Co-owner and Creative Director
"A bold evolution of our first drop last year, drawing heavily on archival Belstaff jackets and race suits from the late 80s and early 90s. These garments inspired the ergonomic silhouettes and statement graphics throughout the collection, including archival slogans and the revived stylised phoenix logo, putting a fresh lens on our heritage."
- Chris Mossom, Belstaff Design Director
The Collection:
Leather Jacket and Trousers
Built off a 1990s high-performance motorbike suit that was originally designed to zip together as a single piece. Heavy-duty leather, ergonomic cut, character preserved. Represent reworked the fit so it lives outside the paddock without losing what made the original work.
Leather applique branding nods to the sponsored riding gear Belstaff produced across its history. The finish is naturally aged. It looks like it's already been ridden in.
Racing Jacket
A lightweight nylon outer with light fill, cut relaxed, made to wear most of the year. Panelled construction, rounded elbow detailing and white piping run the silhouette, all referencing classic racing jackets.
Co-branded hardware throughout: metal bars, zips, poppers. Embroidered artwork sits across the chest and back. Less weight than the leather, same archival logic.
Born To Bike Jersey
Built on Represent's Owners Club fabrication and fitting, so it carries the weight and hand anyone familiar with the line will recognise. Branding pulls directly from old Belstaff catalogues.
Every piece runs through a manual potassium spray-fade process, which means no two finish the same. Airbrushed blue fades on some. Sun-faded black gradients on others. Cracked screen-printed graphics layered on top. One-of-one is the operative term.
