Designed by George & Michael Heaton
Heaton SS26
This is not a collection on a calendar. It is not tied to a season or a brief.
The Heaton Capsule is a focused release built around the fits George & Michael reach for, the fabrics they keep coming back to, the kind of clothes that feel better the more you wear them. Nothing here is trend-led. It is personal, considered, and rooted in a genuine love of how vintage styles ages over time.
Easy to wear and rooted in a personal archive of vintage references. Every piece in the capsule has been developed with that in mind. The weight of the fabric. The way a seam sits. The finish that comes from a silicon wash rather than a shortcut. Each piece chosen for how it feels as much as how it looks, premium fabrication, that lived-in, vintage finish, and a silhouette that gets better with wear.
Two brothers, two distinct points of view, releasing the things they actually want to wear. George's pieces are quiet and considered, lightweight knits and a shrunken zip hoodie built around personal taste and a clear idea of fit. Michael's are louder, more graphic, rooted in a love of vintage surf, skate, and West Coast culture.
GH Capsule
GH Shrunken Zip Hoodie
Available in: Jet Black
The Zip Hoodie is a new silhouette for the Heaton line, and the fit is the point.
"This is not fitted, it's not regular, it's shrunken. Basically the same silhouette as our oversized pieces but we shrink it down a little bit just so it fits tighter on the waist, more on the cuffs, and you can wear it more in a smarter fashion as opposed to our oversized fits."
- George Heaton
Built on a 390GSM vintage-texture cotton fleece, the body runs shrunken and close , the kind of shape a hoodie takes after years of wear and washing, when it has moulded to become something entirely its own, with a grainy exterior and brushed interior.
That character has been engineered in from the start. If you prefer a more relaxed drape, size up. It sits in the same family as the EngLAnd and New Owners Club pieces.
GH Knit Crewneck & GH Shrunken Sweatshirt
Knit Crewneck available in: Jet Black, Espresso
"Super lightweight merino wool knits fit the body really well, It's perfect to put with a pair of jeans to go out for dinner, the fit is like a regular, it's not oversized, it's not crazy and it's not wide on the arms."
The GH Knit Crewneck is built from a 50% Polyamide, 40% Alpaca, 10% Wool single jersey in a fine 14GG gauge construction. The result is a lightweight knit with a soft, silicone-finished hand feel and a subtle mélange appearance in Espresso brown. Set-in sleeve at the front and raglan seam detail at the back give the crewneck its distinctive structure. Rolled hem and cuff detail, rib crew neck, chest pocket. Regular fit.
Sweatshirt available in: Jet Black
The GH Shrunken Sweatshirt introduces a new 390GSM 100% cotton fleece fabric to the Represent range. A grainy, vintage surface texture on the outside with a brushed interior for softness. Twin stitch detailing sits one stitch above and one below each seam, a nod to vintage American sportswear construction. Laid-on shorter rib collar with a slightly wider neck, 1x1 rib details, metal crimp bar, and small 4cm rib depths throughout.
MH Capsule
Michael's fits are inspired by vintage West Coast surf and skate culture, sun-bleached fabrics, graphics that look like they have been through a decade of use. These pieces are built for those who appreciate where clothing comes from, how it's built and how it ages.
MH T Shirts
Available in: Flat White, Washed Black
The MH T-Shirts are built from a 190GSM cotton and hemp blend, with a raw hemp neck binding detail Michael keeps coming back to. The Represent cross graphic has been printed in a water-based ink that sits in the garment and not on it, to the point where you can't really feel it.
"A little bit of hemp gives it that vintage texture, and across the neck It retains the shape and it doesn't stretch over time."
MH Longsleeves
Available in: Two-Tone Black, Washed Grey
The Long Sleeves are the most graphic pieces in the drop. Both carry the same dual-layer construction - short sleeve body with a set-in contrast long sleeve beneath, built so you get the look of layering without the bulk.
The Two-Tone Black runs a washed black body with white contrast sleeves carrying an outline sleeve print - graphic but measured.
The Washed Grey is a single-colour version comes with an intense spray at the top of the garment that fades down to give it that look that it's actually been sun bleached.
MH Zip Hoodie
Available in: Vintage Navy
At 320GSM in the same cotton and hemp blend as the tees, the MH Hoodie takes its lead from something Michael found. "It just reminded me of one that I found that was super, super washed out and it had shrunken a little bit."
The result is a shrunken fit zip hoodie in a washed slate vintage blue, with a drop shoulder that gives you classic that rep look. With that same Water-based ink throughout.
Heaton Denim
Available in: Jet Black, Heritage Blue, Shadow
As part of SS26 Drop 2, the Heaton Denim returns in three new colourways, each with its own character.
Heritage Blue and Shadow carry the same hand-distressed, whiskered detailing as previous seasons.
Jet Black is stripped back, no distressing to the leg, a cleaner read, with the let-down hem remaining.
All three share the same straight leg construction, now with a 2cm longer inseam. YKK trims, branded shanks, popper fly opening, metal button fly fastening, and a leather branded tab to the back waistband.
247 NUMBERS FAQ
The Heaton Capsule is a focused release designed directly by George Heaton & Michael Heaton. Rather than following a seasonal brief, it is built around the fits and fabrics the brothers personally reaches for, pieces that sit outside the main Represent collections and reflect the Heaton's taste in how clothes should feel and age. Every drop is small, considered, and built to a standard that justifies the attention it takes to get there.
Straight leg. The SS26 update adds 2cm to the inseam, giving the jean a slightly longer drop than previous seasons. It is built to wear as a proper jean, not oversized, not skinny, just a clean straight leg with the right amount of room.
The body is deliberately cut slimmer and shorter than a standard hoodie, it is designed to replicate the shape a favourite hoodie takes after years of repeated wear and washing, when it has pulled in and moulded to the person wearing it. That fit has been built in from the start here rather than left to chance.
If you prefer a more relaxed, oversized drape, size up. It sits in a similar family to the EngLAnd and New Owners Club pieces in terms of body length and silhouette.
Wash inside out on a cool cycle and line drying will preserve both the fabric texture and the graphic for longest. Avoid tumble drying where possible as the hemp content can shrink slightly under sustained heat. Do not use fabric conditioner.
Heaton Collection
Designed by George & Michael Heaton
