Champion Collection
Launching 03.06.2026
The Campaign:
The campaign brings in two faces who know the game, Rio Ferdinand and James Trafford, photographed against two custom backdrops built by hand for the shoot.
Every piece is built from memories of the beautiful game at its most iconic. Vintage washes. The familiar scuff of a concrete-worn ball. Tactile print techniques, reverse applications, details add depth and texture, while the signatures come back in force.
The capsule bridges those UK roots with the US influences that shaped the brand, and it lands as football culture in America hits a moment it won't get twice.
In store & Online: 03/06/2026.
The Lookbook:
The Jersey
The anchor of the capsule. Three colourways: black and white, white and red, and a softer rose. Old English EngLAnd graphic across the chest, the 93 and the Represent crest alongside it. Cut as a proper football shirt, made to be worn long after the final whistle.
The Track Set
The Track Star jacket leads, script Represent across the chest, contrast panelling down the arm. Matching track pants and panelled shorts follow the same lines. Wear it as a set or break it up. It holds either way.
The Long Sleeves
Three takes on the long sleeve. The US exclusive nods straight to the American star pattern and stays Stateside only. One matches the jersey and track in black and white. The third runs a printed pattern, black and white, broken by faded vertical stripes.
The Accessories
The details that finish it. A Represent-branded football, worn in on purpose and scuffed like it's seen a hundred games. White football socks. A travel bag that doubles for the gym. And a sticker pack of Represent marks for wherever you want to leave them.
Explore Represent's Champions Collection
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