Black Friday Collection 2022

Black Friday Collection 2022


Tonight at 8pm GMT, we shall be dropping our Pre-SS23 collection. Releasing just hours before the stroke of midnight for the onset of Black Friday, the capsule is historically and colloquially known as the Represent Black Friday Collection.

Collated from a primarily black colour palette, the collection puts our Initial Logo front and centre. Standout pieces include the Initial quilted gilet, shirt, trackpant, tote bag, sling bag and scarf; a handful of heavily teased items crafted from quilted Initial logos.

More pieces emerge from the darkness of the collection to clearly show our direction towards an aesthetic of subdued sophistication. The Wool Overcoat follows a classic silhouette, refined with contemporary tailoring and Initial logo hardware to the collar. The ensemble continues with the Tuxedo Break Pants in Black, a split pant style with a black line running down the side and cobrax poppers closing the split seams. The most prominent pairing of the collection is the PJ shirt and bottoms. Displaying the All Over Logo design debuted in 2022’s Summer Capsule, the shadowed outfit is crafted with a draping slightly oversized silhouette, with the shirt featuring a soft cuban collar and tuxedo buttons.

Amongst the luxury collection lies a heavy arsenal of new Owners’ Club pieces, including a beanie, scarf, blanket and varsity jacket. The Owners’ Club varsity jackets land onto the scene in both maroon and black colourways, with a bold blend of Initial and Owners’ Club branding. We shall also drop new installations of our Design Studios pieces, with a refreshed take on the bestselling hoodie, sweater, sweatpant and t-shirt. Further additions include the crest hoodie, sweater and t-shirt, premiering in the latest fog colourway.

Perhaps the strongest force in the collection is the release of our latest shoe; a brand new silhouette named The Ascender. Coming in Black and Brown colourways, the boot pairs slick lines running over the nylon and suede upper and pebbled leather trims with heavy duty reflective round lacing and a chunky rubber initial branded outsole to create a fashion focused hiker style.